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Marketing Plan
Gene has been in Stockton California Real Estate Since 1962, has sold thousand of homes and is consistently among the top 5
agents with listings sold.
We will provide you with a current Competitive Market Analysis and will assist you in determining the most effective list price for
your property.
We will furnish you with a computer generated estimate of the proceeds you can expect to receive from the sale of your property.
To command a premium price, you must put your home in top condition prior to placing it on the market. We will give you specific
guidance on how to prepare your home and how to stage it prior to showings so your home will sell itself.
We will take between 20-30 digital photos on the interior and the exterior of your home. The best pictures will be computer
enhanced using photo imaging software and stored for use with the internet, Full
Screen, 360° Interactive Virtual Tours, e-mail, flyers and with desktop
publishing to create a variety of professional marketing materials for your home.
Out-of-town buyers account for many home sales in Stockton. The Internet promotes your property worldwide, 24 hours per day,
7 days per week. Your home will be featured on multiple web sites: prospector, stocktonrealestate.info, Realtor.com,
metrolistmls.com, recordnet.com, cvarmls.com, ressonline.com, houseandhome.msn.com. and every Real Estate Agent that has IDX multiple listings on their web sites.
Wright Realtors belongs to Multiple Listing Services covering 17 counties and exposes your property to 70,000 agents with thousands
of potential buyers. We will prepare a plan for your property to appear in these Multiple Listing Services. The information will be submitted in a
timely manner with the maximum photos, for the property's debut on the market to achieve maximum impact.
PROMOTION TO OTHER BROKERS
We will promote your property to other reputable, professional brokers and sales associates in the area to over 11,000 agents in the San Joaquin Valley. We arrange for these agents and brokers to show
your home.
PURCHASE OFFERS
We will review all purchase offers as they are presented, and We will negotiate on your behalf to reach a purchase agreement with
terms that are favorable and protective for you.
We will create a custom brochure with multiple color photos to emphasize all of the best amenities of your home. The idea is to
make the best possible impression so that after seeing dozens of homes, buyers will remember yours! We will also create a custom,
printable from the web, property flyer.
FOR SALE SIGN.
Our bright white and blue "For Sale" sign with the distinctive WRIGHT logo creates more buyer interest than any other
advertising medium.
Our signs generate many buyer calls. One may be the buyer for your home.
TARGET MARKETING
Typically "move-up buyers purchase a home that costs 50% more than their current home. We will determine which
neighborhoods would have owners that may be interested in your home so we can make sure they are aware of your property.
NEWSPAPER AND MAGAZINE ADVERTISING
Our listings appear on a regular basis in the Saturday Valley Homes guide section of The Record.
We will provide you with information regarding a warranty on the operating systems of your house to increase the marketability of
your property and help reduce your liability to the buyer.
NEIGHBORHOOD INVOLVEMENT
8-10% of all homebuyers know someone who lives within two blocks of the house they buy. We will create interest in the
surrounding neighborhood.
CLOSING THE SALE.
We will personally monitor and inform you of the progress of the transaction, including the satisfaction of all contingencies
and conditions during the entire transaction.
INSPECTIONS.
We will handle all trades people inspections; pest control companies, roof inspections, home inspectors, etc.
QUALIFYING BUYERS.
We will seek financial qualifying information on all buyers submitting a purchase offer. Our goal will be to pre-qualify or
pre-approve the buyer through a reputable lender
PERSONAL SERVICE.
All files and contacts are personally handled by Gene or Donna, we personally review all contracts, documents, inspections,
reports, escrow forms and instructions. You are never referred to an inexperienced assistant, clerk or in-house agent not
familiar with your property or sale
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