Home    Selling Real Estate  Action Marketing Plan

I believe in active marketing practices. It’s true that any agent can get your listing on the MLS, but to effectively market the home it takes much more than that. I have invested in a number of tools which increase the exposure and performance of selling your home.

EXPERIENCE

Gene has been in Stockton California Real Estate Since 1962, has sold thousand of homes and is consistently among the top 5 agents with listings sold.

COMPETITIVE MARKET ANALYSIS

We will provide you with a current Competitive Market Analysis and will assist you in determining the most effective list price for your property.

ESTIMATED PROCEEDS

We will furnish you with a computer generated estimate of the proceeds you can expect to receive from the sale of your property.

PREPARING YOUR HOME

To command a premium price, you must put your home in top condition prior to placing it on the market. We will give you specific guidance on how to prepare your home and how to stage it prior to showings so your home will sell itself.

DIGITAL PHOTOGRAPHY and Full Screen, 360° Interactive virtual photography tours

We will take between 20-30 digital photos on the interior and the exterior of your home. The best pictures will be computer enhanced using photo imaging software and stored for use with the internet, Full Screen, 360° Interactive virtual photography tours, e-mail, flyers and with desktop publishing to create a variety of professional marketing materials for your home.

THE INTERNET

Out-of-town buyers account for many home sales in Stockton. The Internet promotes your property worldwide, 24 hours per day, 7 days per week. Your home will be featured on multiple web sites: prospector, stocktonrealestate.info, Realtor.com, metrolistmls.com, recordnet.com, cvarmls.com, ressonline.com, houseandhome.msn.com. and every Real Estate Agent that has IDX multiple listings on their web sites.

MULTIPLE LISTING SERVICE

Wright Realtors belongs to Multiple Listing Services covering 17 counties and exposes your property to 70,000 agents with thousands of potential buyers. We will prepare a plan for your property to appear in these Multiple Listing Services. The information will be submitted in a timely manner with the maximum photos, for the property's debut on the market to achieve maximum impact.

PROMOTION TO OTHER BROKERS

We will promote your property to other reputable, professional brokers and sales associates in the area to over 11,000 agents in the San Joaquin Valley. We arrange for these agents and brokers to show your home.

PURCHASE OFFERS

We will review all purchase offers as they are presented, and We will negotiate on your behalf to reach a purchase agreement with terms that are favorable and protective for you.

COLOR PRINTABLE WEB BROCHURE AND FLYER.

We will create a custom brochure with multiple color photos to emphasize all of the best amenities of your home. The idea is to make the best possible impression so that after seeing dozens of homes, buyers will remember yours! We will also create a custom, printable from the web, property flyer.

FOR SALE SIGN.

Our bright white and blue "For Sale" sign with the distinctive WRIGHT logo creates more buyer interest than any other advertising medium.

Our signs generate many buyer calls. One may be the buyer for your home.

TARGET MARKETING

Typically "move-up buyers purchase a home that costs 50% more than their current home. We will determine which neighborhoods would have owners that may be interested in your home so we can make sure they are aware of your property.

NEWSPAPER AND MAGAZINE ADVERTISING

Our listings appear on a regular basis in the Saturday Valley Homes guide section of The Record.

HOME WARRANTY

We will provide you with information regarding a warranty on the operating systems of your house to increase the marketability of your property and help reduce your liability to the buyer.

NEIGHBORHOOD INVOLVEMENT

8-10% of all homebuyers know someone who lives within two blocks of the house they buy. We will create interest in the surrounding neighborhood.

CLOSING THE SALE.

We will personally monitor and inform you of the progress of the transaction, including the satisfaction of all contingencies and conditions during the entire transaction.

INSPECTIONS.

We will handle all trades people inspections; pest control companies, roof inspections, home inspectors, etc.

QUALIFYING BUYERS.

We will seek financial qualifying information on all buyers submitting a purchase offer. Our goal will be to pre-qualify or pre-approve the buyer through a reputable lender

PERSONAL SERVICE.

All files and contacts are personally handled by Gene or Donna, we personally review all contracts, documents, inspections, reports, escrow forms and instructions. You are never referred to an inexperienced assistant, clerk or in-house agent not familiar with your property or sale

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