23 Point Stockton Real Estate Marketing Action Plan

1. EXPERIENCE -

Gene has been in Stockton Real Estate Since 1962, has sold thousand of homes and is consistently among the top agents with listings sold

2. HELP YOU ESTABLISH A MARKETABLE PRICE

We will provide you with a current Competitive Market Analysis and will assist you in determining the most effective list price for your property.

3. NET PROCEEDS

We will furnish you with a computer generated estimate of the proceeds you can expect from the sale of your property.This also helps you determine the price because you do not have to pad the price to be sure you have enough net proceeds.

4. PREPARING YOUR HOME

To command a premium price, you must put your home in top condition prior to placing it on the market. We will give you specific guidance on how to prepare your home and how to stage it prior to showings so your home will sell itself

3. YARD SIGN -

Our bright white and blue "For Sale" sign with the large phone number, distinctive WRIGHT logo and the prominent internet address creates more buyer interest than any other advertising medium. Our signs generate many buyer calls. One may be the buyer for your home

5. LOCKBOX

It has been proven that a lockbox creates 40% more showings. The infrared electronic lockboxwe use provides maximum security by providing a trail of the last 50 times the box has been opened and who by

6. METROLISt MLS:

Agents only multiple listing system

7. CVAR MLS:

Agents only multiple listing system

Combined both Multiple Listing Services cover 17 counties and exposes your property to 70,000 agents with thousands of potential buyers. We will prepare a plan for your property to appear in these Multiple Listing Services. The information will be submitted in a timely manner with the maximum photos, for the property's debut on the market to achieve maximum

8. EMAIL ADVERTISING TO TOP 100 SELLING AGENTS

9. DIGITAL PHOTOGRAPHY & Full Screen, 360° Interactive virtual photography tours

We will take between 30-40 digital photos on the interior and the exterior of your home.The best pictures will be computer enhanced using photo imaging software and stored for use with the internet, Full Screen, 360° Interactive virtual photography tours, e-mail, flyers, mailings and with desktop publishing to create a variety of professional marketing materials for your home.

10. DEVELOP YOUR HOME WEB SITE

We develop multiple pages of your home on our web site with detailed descriptions, a photo page, community information and school reports

11. THE INTERNET

Out-of-town buyers account for many home sales in Stockton.The Internet promotes your property worldwide, 24 hours per day, 7 days per week. Your home will be featured on multiple web sites: prospector, Realtor.com, metrolistmls.com, recordnet.com, cvarmls.com, ressonline.com, houseandhome.msn.com and all of wright realtors web domains:   www.metrolistmls.com www.realtor.com

12. IDX MARKETING

- every real estate agent that has MLS on their website will have your listing included on their web site

13. Full Screen virtual photography tours

Our 360 Full Screen virtual photography tours speak for themselves

14. SUBMIT TO INTERNET SEARCH ENGINES

a. Each time your property is shown to a prospective buyer, the details of the showing are entered into my Home Feedback System.
b. Our system then automatically follows up with each showing agent up to three times to solicit his buyer's comments on your home. Most agents don't have time to follow-up even once, let alone three times. Once received, these comments are automatically entered into the system.
c. As our client, you will receive private online access to the Home Feedback System:

  • View all feedback responses to-date
  • View statistics summarizing all feedback todate
  • View the status of pending feedback
  • View comments posted on activity that we have done to help sell your home E-mail us directly

15. PRINT ADVERTISING - Newspaper and Magazine

Our listings appear on a regular basis in the Saturday Valley Homes guide section of The Record.

16. NEIGHBORHOOD MAILING:

Typically move-up buyers purchase a home that costs 50% more than their current home. We will determine which neighborhoods would have owners that may be interested in your home so we can make sure they are aware of your property.

17. PROMOTION TO OTHER BROKERS

We will promote your property to other reputable, professional brokers and sales associates in the area. There are over 31,000 agents in the San Joaquin Valley.We arrange for these agents and brokers to show your home.

18. NEIGHBORHOOD INVOLVEMENT

8-10% of all homebuyers know someone who lives within two blocks of the house they buy.We will create interest in the surrounding neighborhood.

19. QUALIFYING BUYERS PRIOR TO SHOWING

We will seek financial qualifying information on all buyers submitting a purchase offer. Our goal will be to pre-qualify or pre-approve the buyer through a reputable lender

20. PROFESSIONAL FLYER

We will create a custom flyer with multiple color photos to emphasize all of the best amenities of your home. The idea is to make the best possible impression so that after seeing dozens of homes, buyers will remember yours! We will also create a custom, printable from the web, property flyer

21. PERSONAL SERVICE

All files and contacts are personally handled by Gene or Donna, we personally review all contracts, documents, inspections, reports, escrow forms and instructions. You are never referred to an inexperienced assistant, clerk or in-house agent not familiar with your property or sale

22. RELOCATION SERVICES

22. MAILING -

Just Listed Cards, promoting your home and access to internet

23. PERSONAL MARKETING –

Search our computer for customers that have called looking for a home like yours Contact top selling agents in area by phone in addition to email and promote your home
Some agents include the following as marketing, We consider this just a part of the sales process.

INSPECTIONS

We will handle all trades people inspections; pest control companies, roof inspections, home inspectors, etc.

HOME WARRANTY

We will provide you with information regarding a warranty on the operating systems of your house to increase the marketability of your property and help reduce your liability to the buyer.

PURCHASE OFFERS

We will review all purchase offers as they are presented, and We will negotiate on your behalf to reach a purchase agreement with terms that are favorable and protective for you

Wright Realtors, Stockton Ca • Phone: 209-951-7521 • Return to Home Page